What Is Marketing Ethics?

The focus of this blog is marketing ethics, so it only makes sense to begin by answering the question, “What is marketing ethics?” Before we go too far down this road, I want to clarify a minor semantic point… Is “ethical marketing” the same as “marketing ethics”? The short answer is no, the terms ethical […]

A Manifesto

I want to work with you, not for you. I want to understand and champion what you’re most passionate about. I firmly believe that a rising tide raises all ships. Your success is my success. Details matter. Adaptation is required.

The Beginning

For nearly 13 years, I’ve created content and copy for small businesses. Helping business owners find the right words to communicate with their customers is something that brings me great joy, and I consider myself lucky to make a living doing what I love.