Kara Franco

Kara Franco

Digital marketing for small businesses

Category Archives: White Hat Marketing

How to Build Ethical Marketing Messages

Students sitting in a row with notebooks on their laps

Building ethical marketing messages isn’t always easy. It can be difficult to strip away the unethical tactics we’ve been using for years. You may not be able to discern an ethical marketing message from an unethical one, or you may feel like there’s no way that marketing can be ethical in the first place.

Posted byKara FrancoSeptember 25, 2019October 30, 2019Posted inWhite Hat Marketing2 Comments on How to Build Ethical Marketing Messages

Giving Marketing Ethics a Seat at the Table

Three businesswomen sitting at a table

In my last post, “Can Marketing Be Ethical?” I left off by asking how we can give marketing ethics a seat at the table. By table, I was referring to the symbolic table where important business decisions are made.

Posted byKara FrancoAugust 14, 2019August 25, 2019Posted inWhite Hat Marketing2 Comments on Giving Marketing Ethics a Seat at the Table

Can Marketing Be Ethical?

Young man in a hoodie staring at digital advertisements in Times Square, New York City

Most people today believe that marketing is inherently evil, and I get it… Marketing doesn’t exactly have the best reputation. However, the question we’ll seek to answer in this post is not whether marketing is ethical in practice but whether marketing has the ability or potential to be ethical.

Posted byKara FrancoMay 1, 2019June 26, 2019Posted inBlack Hat Marketing, White Hat Marketing2 Comments on Can Marketing Be Ethical?
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