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Diace Designs

 

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DIACE DESIGNS (2018)

Project Deliverables: Website content, case studiesblog articles
I Provided: Copywriting, content strategy, content creation

About This Project: Diace Designs is a creative agency based in Tampa, FL and serving clients worldwide. They specialize in high-stakes projects with tight turnarounds, and they've become the go-to resource for some of the biggest brands in country. 

My first project with Diace Designs was writing case studies for their new website. These case studies needed to reflect the complexities of the projects Diace takes on, but they needed to communicate them in an engaging and consumable way. Given that most of the work Diace does is under strict non-disclosure agreements (NDAs), there were also limits on the details I was permitted to include. Most importantly, the case studies had to stand on their own; due to the NDAs, a traditional portfolio showcasing their work was out of the question. This was an exciting copywriting challenge! 

The finished case studies were exactly what Diace was looking for. They not only described the tremendous work Diace produces for clients but also developed a new voice for the Diace brand as a whole. It was my ability to cultivate this distinct voice that led Diace to engage my copywriting services for the rest of their new 20+ page website

Now that the website is launched, I continue to produce content for the Diace Designs blog as an official part of Diace’s creative team. It is an honor to work with such an exceptional firm, and I look forward to continuing the relationship well into the future.  

My specialty is uncovering and developing your distinct brand voice. When your copy sounds like a real person rather than a formula, it creates a personal relationship between your brand and your customer. If this sounds like something you need, contact me.

Website Platform: WordPress