If you’ve been wondering about my pineapple logo, you’re not alone. I’ve received so many inquiries about this little illustration that I decided to explain the history of the pineapple and why I chose it to represent my brand.

The History of the Pineapple

During Colonial times, the pineapple became a symbol of welcome, friendship, and hospitality across the South. Orlando, in particular, was known for producing some of the finest pineapples in the country at George Russell’s Lake Ivanhoe Pinery. You can still find tributes to the pineapple all over the historic neighborhoods of downtown Orlando—topping fence posts, crowning archways, and spouting water in fountains large and small.

Two-story house (blue with white trim) with pineapple lights on top of each fence post.
Image of a home in downtown Orlando. Can you spot the pineapple lights? Photo source: Zillow

A Refreshing Twist

Of course, pineapples are more commonly known for their sweet citrus-y, refreshing bite. They’re fun and quirky; they convey a sense of humor and not taking oneself too seriously. See: the many photos of pineapples wearing sunglasses and party hats circulating the internet.

The Pineapple à la Kara Franco

Kara Franco pineapple logo tilted to the right on yellow circle

As a logo, the pineapple represents my home base in Orlando and the sense of warmth, welcome, and comfort I want my clients to feel when we work together. I love building relationships with clients so that we begin to feel like old friends rather than strictly business associates.

The pineapple logo also signals the approachable and refreshing perspective I take on digital marketing. I aim to make custom websites accessible to small business owners and to show them the power of authentic marketing that speaks directly to their audience.